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For an industry focused on the millennial generation, using pen, paper, and report scanning define your practice as archaic and environmentally unfriendly. With RST’s Practice Management Suite, patients use touch screens to enter demographic data directly into the patient record and digitally sign all documents. Crisp color images of all topography and Wavefront reports are electronically captured and are instantly available to review with patients. Appointment reminders and pre-op instructions are sent via text or email. RST incorporates one-click access to customized animations and vision simulation software right within the patient health record. No more paper waste, printed reports, or stick drawings to describe complex optical solutions. Join us as we step into the digital age.
Our industry thrives on effective marketing and lead tracking. Yet user-friendly tools that enable providers to track marketing campaign effectiveness and convert prospects into real procedures simply don’t exist. Off-the-shelf contact management software is not HIPAA-compliant and requires double data entry when a prospect becomes a client. And, because of limited connectivity to EMR’s, patients are also frequently lost with no opportunity for follow up if they fail to proceed to surgery, leading to wasted marketing dollars and lost revenue. We track prospects from first contact to surgery and final discharge. Our lead tracking systems deliver vital management reports that have been proven to increase contact conversion rates. RST Lead Tracking – it’s simple, it’s HIPAA-compliant, and it’s only the beginning of the RST big data management revolution.
When a patient spends thousands of dollars on an elective procedure, they expect a great experience, not just better vision. When returning for a postoperative examination, they should expect the receptionist to know their name, their partner’s name, and even a few details about their lives. With the sheer volume of patients passing through any center, this was simply not possible to accomplish consistently. But today, RST’s Practice Management Suite offers integrated “chat room” technology and digital imaging methods that, combined with the perfect recall of the RST database, instantly provide the tools that will empower each employee to deliver a personalized and rich experience for each patient. We believe that a better patient experience is simply better business.
Exceptional initial impressions and engaging ongoing communications with prospective andcurrent patients is a key to success in the arena of elective procedures. Communication must be efficient and standardized, but also personalized. Communicating a practice’s unique value propositions to prospective leads is important, but should not include listening to a telephone script or a canned email response. Conversely, a personalized document awash with spelling or grammatical errors is equally unacceptable. RST Practice Management Suite delivers easy-to-use yet sophisticated database integration and automation for printing documents or emailing clients using personalized, customizable templates that provide that human touch without losing clarity or sacrificing clerical accuracy. RST – providing customizable communication that is both fast and effective.
In our digital age, where data is shared with a mouse click or finger swipe, our industry asks patients to complete forms with pen and paper which in turn have to be entered into a database by hand. Technicians take digital information from the topographer or Wavefront system, print it out onto paper, then manually enter the data back into digital format. We say it’s time to end the madness. With the RST Practice Management Suite your practice will enjoy full digital integration of all key equipment, including the excimer and femtosecondlaser, the Wavefront, and the topographer. Linked by our proprietary HIPAA-compliant data capture technology that safely and accurately stores the information directly in the patient record, RST truly offers device integration that brings sanity back.
The notion that incorporating an electronic patient record system will reduce productivity and require more staff is driven by the generic quality of EMR software currently being foisted upon our industry. Not only does the RST Practice Management Suite connect each and every diagnostic and surgical system directly to the EMR (eliminating scanning and minimizing manual data entry), the clinical forms and patient flow algorithms were designed by doctors and technicians, not computer coders who know nothing about efficient patient flow. It provides physicians and technicians with a digital medical chart that has a layout that provides at-a-glance clarity coupled with every field a traditional chart contains – all on one screen. As a result, with our software suite patient care is both fast and fun. RST’s EMR – “Fast but Not Furious”.
Given the current tedious nature of outcomes analysis and the blizzard of data surrounding any surgery, most surgical nomogram adjustments rely on seat-of-the-pants methods ranging from balancing the number of over- and under-corrected paper charts in stacks to relying on surgeon experience and memory to make surgery adjustments. Surgeons are brilliant but none are clairvoyant. Without data such surgical adjustments are a ship with no rudder. RST’s Practice Management Suite automatically captures every metric from every patient exam, test, surgery, and post-op evaluation and applies advanced big data algorithms to search for patterns and data trends. Once identified, feedback to the surgeon is delivered in real time – all without any manual data entry or use of spreadsheets better suited for accounting than eye surgery. With RST Outcomes Analytics, you’ll finally know where you’re going before you arrive!
Typical EMR systems are great at keeping individual patient data but cannot provide reports on comprehensive exams or screenings that have not booked surgery. Sorting contacts or patients by demographic criteria, zip code, or marketing campaign has never been an option. Tabulating the yield or ROI of the latest marketing campaign was impossible. Comparing the number of referrals from optometrist Smith this month or year compared to last was a pipe dream. To effectively manage a LVC practice, these reports are critical for business decision makers – and the best news is that these tools are here. With RST’s Practice Management Suite all of these reports and more are available with the click of a mouse. At RST, our goal is to make managing your practice simple!
For most LVC practices, the vast majority of patients book an appointment based on a word-of-mouth recommendation from a friend or family member. To leverage this major source of new clients, the RST Practice Management Suite includes our proven and highly effective Share the Vision® program. Patients can be enrolled in the STV program with the click of a mouse, and instead of business cards that will be lost or discarded almost immediately, a unique referral code is sent to the patient by text or email. These digital codes can be accessed and used at any point in the future meaning you can easily track and send rewards to your adoring fans. RST – it’s time to Share the Vision®.
Great reviews have a marked impact on business growth. With all the tools provided by our Practice Management Suite, your patients will be happier than ever. The real trick is getting those thrilled patients to submit their 5-star reviews. Many patients have the best of intentions, but the hassle and hurdle of finding your Google Plus or Facebook page is simply too time consuming in today’s busy world. With the RST Practice Management Suite, ecstatic patients can be enrolled in the Review Us!® program with a simple mouse click and direct links to your preferred review sites are delivered right to their phone or email account. RST’s Review Us!® program offers “one click and done” simplicity!
If erroneous data is entered into the patient record it’s not just a bad day, it could lead to a lifetime of regret. With your key devices linked together in an integrated system, the RST Practice Management Suite offers significant protection for you and your practice against poor outcomes or even litigation resulting from human data entry errors. In addition, the RST Suite incorporates computer algorithms that monitor physician and technician data entries against common but visually devastating errors such as incorrect astigmatic axis, missed or incorrect calculation for monovision, or misplaced decimal points in the manifest refraction. RST – “Powerful Protection Made Simple”.
Remember when manually faxing documents was the only way to send patient information and color test reports to other doctors or patients? The truth is that for most practices recalling those times is not that difficult because at most centers that is the way documents are shared today! Our Practice Management Suite revolutionizes electronic communications by utilizing completely integrated, fully HIPAA-compliant email and fax technology. Patient topographies and records can easily be shared in full color with the click of a mouse. At RST, we’re delivering digital age communications today.
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